Seattle was building something bold a 36-story commercial tower called The NET, designed as a living, breathing system of innovation. CO OP asked us to bring it to life on screen.

We didn’t make a film about architecture; we made one about possibility.

The story follows Ten (the NET spelled backward) a symbolic spirit of the city, guiding us through the construction of the building in a swirl of steel, glass, and imagination. Fact meets fantasy as the structure rises, suspended between what is real and what is next.

We shot it over two days on a green-screen stage, matching every movement to 270 tracking marks, trampolines, and harnesses, an intricate dance between physical performance and visual-effects precision.

The result is a film that feels more like a vision than a render, designed for social, web, and on-site viewing. It celebrates Seattle’s culture of invention and reminds viewers that progress isn’t just vertical, it’s human.